![]() ![]() However, in April it was briefly replaced by a shiba inu dog, the symbol of the dogecoin cryptocurrency, helping drive a surge in the meme coin’s market value. The site’s association with a bird has previously been explained by co-founder Jack Dorsey in interviews by his discovery that the dictionary definition of “twitter” was a “short inconsequential burst of information chirps from birds”. Twitter’s website says its logo, depicting the blue “Larry T Bird” as Twitter co-founder Biz Stone named him, is “our most recognisable asset”, adding: “That’s why we’re so protective of it.” Twitter did not immediately respond to a request for comment. He also posted a photo of himself making an “X” symbol with crossed arms in front of a poster for the Tesla Model X car, with the caption: “Not sure what subtle clues gave it away, but I like the letter X.” skip past newsletter promotion Musk further stated that his reasoning for changing the symbol was “to embody the imperfections in us all that make us unique”. The planned removal of Twitter’s logo was first revealed, as might be expected, on Musk’s account, when he tweeted: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”Ī subsequent post added: “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” Threads, which is being billed as a text-based version of Meta’s Instagram that the company said offers “a new, separate space for real-time updates and public conversations”, picked up 100 million sign-ups in its first five days. Meanwhile, its recent switch to limit the amount of content users can view each day to tackle bot accounts has been seen as bolstering the growth of Meta’s rival service, Threads, which launched earlier this month. Musk’s moves – such as scrapping the legacy “blue ticks” of users whose accounts were verified as genuine, while allowing others to pay for the privilege – have often received criticism and been revised or reversed after a backlash.Ī plan to change the “for you” timeline to show only paid-for accounts was scrapped within days of its announcement. A key rationale behind the appointment of Yaccarino, a well-respected advertising executive, was to woo back advertisers who have either paused spending on the platform or reined it in significantly. They have cut back on ad spending partly because of concerns about changes the new owner has made that have allowed for more hateful content to flourish. Many advertisers left the platform shortly after Musk took over the company, fearing damage to their brands in the early chaos. and I are looking forward to working with our teams and every single one of our partners to bring X to the world.- Linda Yaccarino July 23, 2023ĭespite laying off half the company’s staff after acquisition, Musk revealed in recent days that it remains cashflow-negative with a heavy debt burden, after losing half of its advertising revenue, scuppering his plans to become cashflow-positive by June. X will be the platform that can deliver, well….everything. There’s absolutely no limit to this transformation. She added: “X will be the platform that can deliver, well … everything.” Yaccarino said X would be “centred in audio, video, messaging, payments/banking” and would be a “global marketplace for ideas, goods, services, and opportunities”. Now, X will go further, transforming the global town square.” Twitter made one massive impression and changed the way we communicate. She tweeted: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter’s chief executive, Linda Yaccarino, confirmed the launch of the X brand on Sunday. “It’s a fitting end to a phenomenal unwinding of an iconic brand and business.” The change will be very confusing to a huge chunk of Twitter users, who have already been souring on the social platform given a slew of other major changes Musk has made, said Allen Adamson, co-founder of marketing consultancy Metaforce. If the rebranding goes ahead, it will be the latest example of Musk’s tendency to announce big and contentious changes to the site apparently on the hoof on his public feed, with mixed results. Musk changed the company’s official name in April to X Holdings Corp, after his early venture X.com, to reflect his vision of creating “X, the everything app” performing social media and payment functions, similar to China’s WeChat. Musk, who bought the site for $44bn (£34bn) last October, tweeted in the early hours of Sunday that he intended to replace the blue avian silhouette with an “X” logo by as early as Monday if a suitable design was offered. ![]()
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